Stanton Optical opens new Conway store with same-day eye care

Stanton Optical opened a new location at 2676-A Church St. in Conway, South Carolina, expanding its footprint to 16 stores in the state and more than 300 nationwide. The store offers walk-in or same-day eye exams, glasses in as little as 30 minutes and a new design aimed at making eye care faster and easier.

Why it matters: - Stanton Optical is adding another South Carolina location as it pushes a model built around low-cost, quick-turn eye care. - The Conway store gives local customers access to same-day exams, same-day glasses and contact lens options in one visit. - The opening extends Now Optics' broader effort to expand access to vision care across 33 states.

What happened: - Stanton Optical opened its newest store at 2676-A Church St. in Conway, South Carolina. - The Conway location is Stanton Optical's 16th store in South Carolina. - The brand now operates more than 300 stores nationwide. - The company framed the opening as part of its mission to make eye care easy.

The details: - Customers can walk in or book online for same-day eye exams. - Shoppers can choose from more than 1,000 frame styles. - The store carries leading contact lens brands. - Single-vision glasses can be ready in as little as 30 minutes through the on-site lab. - Value offers include 2-Pair Bundles starting at $79 and a free eye exam. - Eye exams are performed by independent doctors affiliated with Physicians Eyecare Group. - The care model includes eye health assessments and early detection of common eye diseases. - Advanced services include optical coherence tomography and free dry eye screenings and treatment options. - The store's new design includes spacious frame displays, comfortable seating zones and a kid-friendly interactive area. - The Conway store is less than 4 miles from the Conway Riverwalk and is walkable from other major retailers. - Store hours are Monday through Friday from 9 a.m. to 7 p.m. and Saturday from 9 a.m. to 6 p.m. - The store phone number is (843) 353-3361. - Stanton Optical's website is more information.

Between the lines: - The opening reflects a retail strategy that blends basic eye care, fast fulfillment and a more modern store layout. - Founder and CEO Daniel Stanton tied the expansion to affordability and accessibility, a message aimed at households that may have vision insurance or may be paying out of pocket. - Now Optics, Stanton Optical's parent company, is positioning the brand as a tech-enabled alternative to traditional optical retail.

What's next: - Stanton Optical is expected to keep expanding its store base as part of Now Optics' national growth plan. - The company says it will continue to focus on underserved and remote communities. - Customers in Conway can now use the new store for exams, frames, lenses and order pickup in one location.