RealReports expands Hive MLS deal to 20,000 subscribers in the Carolinas

RealReports is widening its partnership with Hive MLS, bringing its property intelligence platform and Business Momentum Engine to nearly 20,000 subscribers across North and South Carolina. The rollout extends a 2025 agreement that started in Georgia and signals a bigger push for agentic AI tools in MLS workflows.

Why it matters: - The expansion puts RealReports in front of nearly 20,000 Hive MLS subscribers across North and South Carolina. - The rollout gives more agents access to tools designed to identify opportunities, strengthen strategy, and move deals through the client lifecycle. - The deal extends RealReports’ footprint beyond Georgia and into a larger regional MLS network.

What happened: - RealReports announced an expanded partnership with Hive MLS on September 15, 2026. - Hive MLS will add RealReports’ property intelligence and Business Momentum Engine across North and South Carolina. - The partnership originally launched in 2025, when Hive MLS introduced RealReports to 6,400 subscribers in Georgia markets. - Those Georgia markets included Savannah Multi-List Corporation, Classic MLS of Athens, and REALTORS® of Greater Augusta.

The details: - RealReports’ Business Momentum Engine combines data on more than 150 million U.S. properties, connected growth tools, and Aiden, the company’s agentic intelligence layer. - The platform is meant to help agents find new opportunities, prepare stronger strategies, create client-ready work, and support business across the full client lifecycle. - Hive MLS said RealReports has been a strong fit with Georgia subscribers and will now be adopted more broadly across the MLS. - RealReports said the expansion validates the results it has delivered and the direction of the platform. - Zach Gorman said the new phase moves RealReports beyond answering questions and toward helping agents recognize opportunities, take action, and generate business. - Hive MLS, formerly NCRMLS, says it supports more than 19,450 broker subscribers across North Carolina, South Carolina, and Georgia. - Hive MLS covers 449 cities and towns across the Southeast.

Between the lines: - The expansion suggests Hive MLS is betting on practical AI tools that sit inside everyday real estate workflows. - RealReports is positioning itself less as a search tool and more as an operating layer for agent productivity and business development. - The broader reach across multiple states gives RealReports a larger test case for whether its agentic approach can scale inside MLS organizations.

What's next: - Hive MLS subscribers in North and South Carolina will begin using the expanded RealReports offering. - RealReports is likely to use the broader rollout as proof of adoption as it pursues more MLS relationships nationwide. - More information is available in RealReports’ announcement.

The bottom line: - RealReports is turning a regional MLS partnership into a multi-state distribution channel for its AI-driven property intelligence platform.